The IAG 2025 Manila Gaming Expo was held at a time of both opportunity and uncertainty for the Philippine gaming industry. Historically, the Philippines has been one of Asia’s most attractive destinations for gaming operators because of its liberal gaming policies, a large domestic player base, and its strategic location that draws international tourists from across the region. Over the past decade, the country has seen an explosion of integrated resorts, slot parlors, and offshore gaming operators serving customers in China and beyond.
But by 2025, the environment is changing. Government regulations are tightening, inbound tourism patterns have shifted, and the online gaming segment has taken center stage. The IAG 2025 Expo brought together regulators, operators, technology providers, and manufacturers to exchange ideas on how to navigate these new dynamics. From the latest slot machine innovations to hybrid online-offline gaming models. The expo became a window into the future of the Philippine gaming market.
Philippine Local Market Situation: Booming Online Gaming vs. Declining Land-Based Casinos
The local market today represents a tale of two realities. On one side is the booming online gaming industry. The shift to digital has been accelerated by the COVID-19 pandemic years earlier. It is sustained by growing internet penetration and smartphone adoption. Online gaming offers convenience, anonymity, and accessibility that many players now expect.
On the other side, however, land-based casinos are struggling. Once a magnet for VIP players from South Korea and China, mid-sized casinos and integrated resorts have seen a drop in foot traffic and revenue. The loss of these two high-spending groups has created a ripple effect throughout the industry. It is affecting everything from luxury hotel occupancy rates to ancillary businesses like restaurants, shopping malls, and entertainment venues within casino complexes.
The POGO ban implemented on January 1, 2025, has exacerbated the decline. Without offshore gaming operators funneling VIPs into the country, casinos are now recalibrating their focus. Many are turning to the local mass market, introducing promotions, tournaments, and casual games to broaden their appeal. However, this shift also means rethinking the entire gaming floor layout, marketing approach, and customer engagement strategies.
The Rise of PIGOs: A Booming but Uncertain Future
Philippine Inland Gaming Operators (PIGOs) have emerged as a bright spot in the local gaming scene. Licensed by the Philippine Amusement and Gaming Corporation (PAGCOR), PIGOs allow players within the Philippines to engage in regulated online gaming. It is filling the gap left by the banned POGOs. This model has proven especially popular among younger demographics. They prefer the flexibility of playing from home or on mobile devices.
Yet the future of PIGOs is far from guaranteed. Industry analysts at the IAG 2025 Expo repeatedly raised concerns about whether PIGOs might face the same abrupt regulatory changes that brought down POGOs. Questions about taxation, player protection, and responsible gambling practices loom large. In addition, the competition from international online gaming platforms puts pressure on PIGOs to continually innovate their offerings.
For now, PIGOs represent a lifeline for the Philippine gaming industry. But operators must diversify their content, invest in technology, and maintain strict compliance to build a sustainable future. The challenge is to transform short-term success into long-term stability in a highly scrutinized sector.
Industry News from IAG 2025 Manila Gaming Expo
The expo floor in Manila buzzed with activity as global and regional gaming technology leaders showcased their latest products and strategies. Exhibitors ranged from traditional slot machine manufacturers to cutting-edge software developers and system integrators. The emphasis this year was on blending technology and entertainment to deliver immersive, flexible, and high-performing gaming experiences.
LIGHT & WONDER: Expanding Its Footprint in Asia
LIGHT & WONDER was one of the most prominent exhibitors at IAG 2025. The company, formerly known as Scientific Games. They have consolidated its position as a leading supplier of casino systems, gaming software, and gaming hardware across Asia. In Macau, IGT may still hold the lion’s share of casino systems, but LIGHT & WONDER is making strong inroads by offering integrated solutions that connect the casino floor to player loyalty systems, mobile apps, and real-time analytics.
For Philippine operators, this integration is especially valuable as they attempt to transition from VIP-centric models to a more diversified player base. LIGHT & WONDER’s solutions enable casinos to personalize promotions, track player behaviors, and optimize machine placement. It is ultimately driving both engagement and profitability.
LT Game: Introducing ETGs and Remote Slots to the Philippines
LT Game made headlines at the expo with its ambitious plan to reshape the Philippine gaming market. In an exclusive interview at the IAG Summit, COO Eddie explained the company’s three-pronged approach: enhancing land-based games, introducing remote slot capabilities, and expanding iGames.
Currently, LT Game dominates the slot machine segment in the Philippines. It sees vast untapped potential in Electronic Table Games (ETGs). While ETGs are well-established in Macau, they remain relatively new to Filipino players. By cultivating this segment, LT Game hopes to introduce a new gaming category. It combines the excitement of live tables with the efficiency and scalability of electronic platforms.
Eddie also emphasized the importance of casual games, which can attract non-traditional players and younger demographics. Popular online formats like fishing games could be translated into offline environments. It is creating a bridge between mobile gaming and the casino floor. This diversification strategy gives operators more tools to capture different audience segments and generate additional revenue streams beyond traditional slots.
Aristocrat and RGB: Bringing New Gaming Experiences
Aristocrat, a mainstay of the global slot machine industry, presented its newest cabinets and game themes at the IAG 2025 Expo. Known for their bold visuals, high-quality mechanics, and immersive audio, Aristocrat machines continue to dominate player preferences across Asia. Their latest offerings feature larger screens, touch-enabled interfaces, and integrated bonus games designed to boost player retention.
RGB, a regional distributor and innovator, also drew attention with its interactive fishing game machine. The setup featured a massive central screen surrounded by smaller 10.1-inch touchscreen panels at each player station. This design allows multiple players to engage simultaneously, creating a social gaming experience that blends arcade-style fun with wagering mechanics. Such machines exemplify a broader trend toward collaborative, interactive games that appeal to groups rather than solitary players.
Top One Tech: Partnering for the Future of Philippine Gaming
Top One Tech used the expo not just to observe but to actively engage with potential partners and clients. As a leading manufacturer of custom touchscreen displays and proprietary terminal devices, the company is well positioned to meet the evolving needs of the Philippine gaming market.
During the expo, Top One Tech explored how its products could be integrated into both casino gaming and public space applications. This includes supplying high-resolution open-frame touch monitors for slot machines and ETGs, compact touchscreen modules for interactive kiosks, and custom terminals for ticketing or information systems within gaming venues.
The company’s focus on reliability, customization, and regulatory compliance makes it a valuable partner for operators navigating a complex market. By working closely with local and international clients, Top One Tech aims to deliver hardware solutions that not only meet but anticipate the demands of a rapidly changing gaming landscape.
IAG 2025 Manila Gaming Expo – The Future of Gaming in the Philippines: Trends to Watch
Several key trends emerged from the IAG 2025 Manila Gaming Expo that point to where the Philippine gaming industry is headed:
Hybrid Gaming Platforms:
Casinos are increasingly looking to integrate online and offline gaming experiences. Remote slots, mobile apps, and hybrid loyalty programs will allow players to transition seamlessly between home and the casino floor. It is extending the brand experience beyond physical venues.
Casual and Social Gaming:
Games like fishing machines, arcade-style games, and other interactive formats are gaining traction. These offerings appeal to younger audiences who may not be interested in traditional table games or slot machines but still enjoy the thrill of gaming.
Technology Partnerships:
With competition intensifying, partnerships between local operators and global technology providers are becoming essential. From advanced casino systems to cutting-edge hardware, these collaborations will drive innovation and ensure compliance with evolving regulations.
Sustainability and Compliance:
Responsible gambling, transparent business practices, and adherence to regulatory frameworks will define long-term success. Operators that invest in these areas will gain a competitive edge and safeguard their licenses in an increasingly scrutinized environment.
Conclusion: IAG 2025 Manila Gaming Expo – Seizing Opportunities in a Challenging Market
In conclusion, The IAG 2025 Manila Gaming Expo highlighted the resilience and creativity of the Philippine gaming industry. Despite challenges such as the POGO ban and the decline in international VIP tourism, operators and suppliers are finding new ways to thrive.
Moreover, companies like LIGHT & WONDER, LT Game, Aristocrat, RGB, and Top One Tech are leading the charge with innovative solutions that range from hybrid gaming platforms to interactive touchscreens and casual game expansions. Additionally, for Philippine operators willing to adapt, this transitional period offers an opportunity to diversify revenue streams, modernize operations, and build stronger relationships with a broader player base.
As the industry evolves, collaboration will be key. By combining global expertise with local market knowledge, the Philippine gaming sector can overcome its current hurdles and reestablish itself as one of Asia’s premier gaming destinations—more dynamic, inclusive, and technologically advanced than ever before.
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