23.8-Inch Custom Touch Display : European Gaming Customer – The digital transformation of the European gaming industry—especially in sports betting—has created a surge in demand for advanced touch interfaces. Players expect intuitive, fast, and engaging touchscreen experiences in gaming terminals and betting kiosks. To meet this demand, touch display distributors must deliver high-performance monitors that are not only reliable and aesthetically pleasing but also cost-effective and quick to implement.
However, balancing performance with price and production speed is no small feat. Many European suppliers face the challenge of finding touch display manufacturers who can offer quality and customization without skyrocketing costs or delaying project timelines. This is where the 23.8-inch custom touch display comes into play. It’s an optimal size for gaming terminals—large enough to impress users, but compact enough to fit within modern machine enclosures.
In this article, we explore how one European distributor overcame the common hurdles of high cost and long lead time by partnering with Top One Tech. The outcome? Massive savings, faster turnaround, and long-term success in a highly competitive market.
Customer Profile: A Key Player in Europe’s Gaming Supply Chain
Our customer is a well-established touch display distributor whose primary clientele includes operators of sports betting machines across Europe. Their business model revolves around importing high-quality touch display products from Asia—predominantly from China—and redistributing them to gaming companies in countries such as Germany, Italy, Spain, and France.
As a strategic link in the gaming supply chain, this distributor needed to provide customized 23.8-inch touch displays tailored to different project requirements. The customization entailed two display versions—one with the gaming company’s logo integrated into the bezel, and one without branding. While this seemed straightforward, the real challenge emerged when their usual suppliers quoted high fees for small-batch customizations and long lead times, threatening the distributor’s ability to secure a lucrative multi-year contract.
This distributor needed a new partner—one who could offer high-quality, competitively priced displays with quicker turnaround times, without compromising on reliability or aesthetics.
Pain Points in the European Touch Display Market
1. High Customization Costs
Customization in the European tech supply chain can be notoriously expensive. From tooling and mold fees to packaging and labeling adjustments, the cost of tailoring a display to specific client needs quickly adds up. In this case, the distributor was faced with quotes that exceeded the project’s budgetary constraints.
This posed a major problem, especially given the fierce competition in the gaming hardware sector. European gaming operators often evaluate suppliers based on a delicate balance of cost, quality, and delivery speed. If the final price is too high, the distributor risks losing out to competitors offering more affordable packages, even if those packages come with fewer features.
High costs, particularly for small or medium-volume custom orders, can also tie up the distributor’s capital and limit their ability to respond to other market opportunities. It became clear that the only way forward was to find a more cost-efficient partner—ideally one with the capability to offer small-batch, low-cost customization.
2. Long Delivery Time
Speed to market is everything in the gaming world. The initial suppliers quoted lead times of 60 days or more for the customized displays, which was unacceptable for the end customer who had a fixed timeline for deployment. In a project involving multiple stakeholders, slow delivery can stall installations, damage business relationships, and result in financial penalties.
For the distributor, this meant the potential loss of not just one contract—but their reputation and future partnerships. They needed a supplier who could reduce lead time significantly without sacrificing design precision or product quality.
23.8-Inch Custom Touch Display – Our Solution: High-Performance Custom Touch Displays from China
1. Reducing Cost by 30% through Supply Chain Optimization
Our company offered a comprehensive, budget-friendly solution. By leveraging China’s world-class electronics supply chain, we sourced top-tier materials at competitive prices and passed those savings on to our clients. Our factory’s location in a mature industrial zone allowed us access to a wide network of component manufacturers, which gave us a significant cost advantage.
Our 30+ experienced engineers worked directly with the distributor to optimize the display design. We ensured that every element—from the housing to the touch panel—was tailored to deliver maximum performance with minimal production cost. Logo branding, display calibration, and assembly processes were streamlined using our in-house equipment, eliminating the need for costly third-party contractors.
The result? A total 30% reduction in production costs compared to the distributor’s previous suppliers. This not only improved their profit margins. It also allowed them to offer more competitive pricing to their clients across Europe.
2. Cutting Delivery Time from 60 to 30 Days
One of the standout advantages we brought to the table was our ability to accelerate production timelines. With a team of 30+ engineers on staff, we were able to quickly transform design concepts into manufacturable drawings, approve prototypes, and begin mass production without delay.
We implemented a parallel workflow system where CAD modeling, material procurement, and prototype development happened simultaneously rather than sequentially. This eliminated bottlenecks and halved the previous delivery schedule—from 60 days down to 30 days.
Such agility enabled our European client to meet the timeline imposed by their end customers. It is enhancing their credibility and helping them secure more long-term contracts.
23.8-Inch Custom Touch Display Project Outcome: A Win-Win for All Stakeholders
The partnership was a resounding success. Here’s a breakdown of the key results:
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30% Cost Reduction: The distributor could finally quote an attractive price point to their customer, beating competitors and winning the contract.
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50% Shorter Delivery Time: With lead time cut in half, they met all critical deadlines and exceeded customer expectations.
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Successful Market Penetration: Between 2021 and 2024, the distributor delivered over 5,000 units of the 23.8-inch custom touch display to gaming operators across Europe.
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Recent Milestone: On April 28, 2025, another batch of 274 customized units was shipped, further solidifying the long-term collaboration between our teams.
This project not only brought commercial success. It also positioned the distributor as a trusted player in the European gaming tech supply chain.
Application Scenarios: Versatility of the 23.8-Inch Custom Touch Display
Our 23.8-inch custom touch display isn’t limited to gaming. Its robust, versatile design allows it to be integrated into a wide variety of applications across multiple industries.
1. Gaming Consoles
In sports betting machines, slot terminals, and electronic roulette tables, this touch display enhances the user experience with crisp visuals and responsive touch performance. Its size is perfect for dual-screen configurations and side-panel integration in gaming machines.
2. Self-Service Terminals
The display functions flawlessly in kiosks used for hotel check-ins, public information access, and ticketing systems. With its industrial-grade durability and 24/7 operational reliability, it’s suitable for high-traffic environments where user interaction is constant.
3. Vending Machines
The display’s high brightness and clarity make it ideal for smart vending machines. It is including those that sell snacks, beverages, or even electronics. Moreover, its intuitive interface encourages user engagement and simplifies transactions.
23.8-Inch Custom Touch Display – Why Our Touch Displays Are the Preferred Choice
1. 15 Years of Industry Expertise
Our company has been specializing in touch display technology for over 15 years. We’ve served clients in more than 60 countries. Moreover, our deep understanding of various market demands—especially in gaming and kiosk applications. Furthermore, it enables us to tailor products precisely to client needs.
2. Fast Customization
We pride ourselves on our ability to respond quickly to customization requests. Whether it’s a change in logo placement, screen resolution, bezel size, or glass treatment (such as anti-glare or anti-fingerprint), our agile manufacturing system can adapt without minimum order restrictions. Small batch orders are welcome, which is especially valuable for new product launches or regional trials.
3. One-Stop Service
From concept to shipping, we offer a one-stop service that covers every stage: design consultation, prototyping, production, quality inspection, export logistics, and after-sales support. Additionally, this all-inclusive model saves customers time, reduces communication complexity, and ensures product consistency.
Key Features of Our 23.8-Inch Custom Touch Display
Our 23.8-inch display model comes with a host of premium features designed for performance and longevity:
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1920×1080 Full HD Resolution ensures high-definition graphics and video content.
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Projected Capacitive (PCAP) Touch Technology supports up to 10-point multi-touch for smooth, responsive interactions.
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Industrial-Grade Tempered Glass offers durability and scratch resistance, even in busy public environments.
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Optional Branding includes silk-screen logos, custom bezel designs, and back housing modifications.
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Optimized for 24/7 Operation with built-in temperature control and reliable power circuitry.
23.8-Inch Custom Touch Display Visual Proof: 274 Units Shipped in April 2025
[274 customized 23.8-inch touch displays shipped on April 28, 2025]
Our latest shipment of 274 displays marks another milestone in our successful collaboration.
This visual record illustrates not just our production capabilities, but also our commitment to meeting timelines and quality benchmarks. Moreover, it’s concrete proof of a partnership that continues to deliver results.
Final Thoughts: The Smart Way to Source Touch Displays
The success of this case study demonstrates a powerful truth. Moreover, with the right supplier, you don’t have to choose between cost, speed, and quality. Furthermore, by working with an experienced and well-resourced partner in China, our European client was able to enhance their value proposition, secure large-scale contracts, and build long-term market credibility.
If you’re a distributor or systems integrator looking to break into or grow within the gaming display industry, consider how our 23.8-inch custom touch display can become your secret weapon.
Ready to Partner with a Reliable Touch Display Supplier?
Whether you’re planning to outfit gaming machines, kiosks, or vending terminals, we’re here to provide the custom touch display solutions you need—quickly, affordably, and reliably.
Finally, contact us today to explore your customization options and see how we can help you win your next project.
Top One Tech can customize Touch Monitor for Your Casino Gaming Machine and we can also customize The Casino Gaming Machine Metal Cabinet, crafted by our subsidiary company, Top One Tech Metal, specially made for your application scenarios.
Don’t hesitate to contact us for further assistance :
Whatsapp/Call us at : +86 13631610695
Email : sales@toponetech.cn
See Also : Our Wide Range of Casino/Gaming Touch Monitor Products
